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Marketing Planning Tips/Advertising Planning Tips

Advertising is an important consideration for any business – as a matter of fact, advertising should be a primary budgetary concern whether a business is just starting out or has been around for years. Consider the following points:

• Advertising tells people you exist and are open for business.
• Advertising will help build a trusted reputation and relationship with potential customers who often have to make a difficult choice between competing businesses - or who have no idea WHO to choose so opt to call the one that stands out most.
• Advertising continuously keeps your business in front of potential clients. In today’s markets, business are failing at such an alarming rate that if consumers don’t see your name on a regular basis, they’ll just assume you're out of business - which in turn means you're out of the game !!

Advertising comes in many forms such as print, press releases, basic networking, radio, television, video signs, website and others. It is a good idea when choosing advertising mediums to consider:

• The larger the ad, the bigger the impact
• The more frequent the ad, the more effective it is
• Will I reach my target demographics?
• Is the cost and number of impressions reasonable to turn a profit

When creating your advertisement for any chosen medium:

• Have a clear goal in mind (promote product A; tell people about my new location; talk about my back to school sale etc.)
• Keep it simple; less is more
• Colour advertising is often more effective than black and white
• Use testimonials to build creditability
• Tell a story and consider starting with a question that makes one want to engage (“Are you considering planning a vacation this summer?”)
• Always use high-quality photographs and visuals that compliment your message
• Avoid hard-to-read fonts and colour combinations

Contact us today at 1.877.823.2623 to speak with an advertising consultant and learn how VideoSign Inc. can help your business!