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Coupons provide a great incentive for consumers to be persuaded to buy products or services from local businesses. Coupons may offer many forms of loyalty programs such as discounts or adding value, for example, packaging free services and products with original purchases.

Calculating the right deal is key to the success of any discount program. Some things to consider are:

• Will I remain profitable if I offer this deal?
• Will my deal reach everyone, or just "bargain-hunters"?
• Will my deal ‘punish’ my current loyal customers? (who are paying full price for your services)
• Will my deal create a consumer perception that "if they can discount their products and services this much, are they over-charging me in the first place?"

While there is no doubt that some coupon services will get clients into your business it is important to ask yourself these questions while considering your coupon campaign. Ultimately it won’t do either the consumer or business any good if it has to ‘hike’ up regular prices to make back losses from a poorly designed deal.

Some example offers that may be effective for consumers and profitable for businesses:

• Free pop with slice of pizza
• Free deep conditioning with hair colouring
• Free small popcorn with movie ticket
• 50% off a second ticket purchase

Why video sign coupons are ideal for most businesses.

Video sign coupons offer additional benefits when compared to other coupon offers such as:

• The business is in complete control of the deal
• Money is not collected by VideoSign Inc. therefore the customer remains your customer
• Advertising costs are fixed, so the better the deal does, the more money the business will receive
• *Important*: The business is being branded to everyone not just the "bargain-hunters"

Here is an example of our coupon page:

A final thought - there is a huge difference between business and profitable business. What kind of business is your coupon campaign bringing into your front door?

Contact us today at 1.877.823.2623 to speak with an advertising consultant and learn how VideoSign Inc. can help your business!